Want to be part of a wonderful collection of almost 500 hand-picked luxury boutique hotels and villas in more than 15 countries in Europe?

Who is Caractère

• A curated blend of almost 500 luxury boutique hotels, resorts, and villas.
• We select places with style, soul, and stellar service.
• We visit them all and write our own detailed hotel pages.
• We have a loyal, high-class clientele.
• Founded 30 years ago.
• Our expert product & contract team gets to know each property, advises guests, and helps them book.
• Our marketing team runs curated social, newsletter, PR, and online ad campaigns.
• Our reservation system is tailored to suit you: instant-book (via different options) or on-request.
• We charge a commission and a participation fee. The exact terms vary depending on things like connectivity, rate parity, size and so on and we will discuss later

Our portfolio

• Small, authentic & very special hotels and stays and stunning places.
• We feature our favorite boutique hotels and villas on our website www.caractere.be
• Prices range from 200€/night to over 1000€/night.
• We look for hotels with a story, passionate hosts, chic or quirky architecture, great locations, fabulous food, innovative services— in short, something special.
• We avoid hotel chains, identikit rooms, long hallways full of hotel room doors, plastic chairs, etc.
• We have special collections for honeymoon, adults only, family, beach, city, spa, budget, pet & more.

Our marketingactivities

• Weekly e-newsletters to our highly engaged mailing list of 40K.
• 43% open rate and 5% click-to-open rate, far higher than industry average.
• Targeted ads & campaigns on Instagram & Facebook (17K combined followers).
• Highly respected blog, bringing great SEO, timely content, and additional visibility.
• High organic search rankings (often #1 or #2) on 'boutique hotels' + country.
• Spots on national tv & radio
• Advertisement in national newspapers & high-end magazines
• SEO and PPC efforts on your behalf, enhancing your visibility and traffic.

Our clientèle

• Clients primarily from the Benelux.
• 12K monthly visitors on www.caractère.be.
• +7K followers on our social channels.
• 40K subscribers to our newsletters & 43% open rate (twice the industry average).
• 5K booking requests per year.
• Discerning travellers wanting to find and book their accommodation independently.
• High percentage of doctors, professors, and lawyers.
• Most travel 2-3 times per year (90% for leisure, 10% for business).
• Average stay of 4 nights (hotels) or 7 nights (rentals).
• Most of the time couples or families with teenagers (85%), 15% are groups for incentives.

Sound good so far?

Then please go ahead and apply to join.

• Our expert selection team will carefully assess your application within 2 weeks.
• If selected, we will provide details regarding the commission and fee terms applicable to you.
• There’s a short agreement to be signed (in English), detailing our and your responsibilities.
• We’ll then request photos, a questionnaire, and dates for our visit.
• Our rates team will load your prices, or help with the channel/calendar connection.
• You’ll be invited to check it all for factual accuracy.
• Once you’ve paid any relevant launch fee, we’ll publish your pages and start promoting you.
• Throughout our partnership, our sales, rates, editorial & marketing teams are here to help.